So, do you ever listen to the radio? I mean, when you're in the car and can't get to Pandora and you're too cheap to buy a digital radio? There are ads about products the hosts get, try out, and then "endorse". Including cars (they might have to give those back :( ), mattresses, cookies, all the way up to LASIK, body sculpting and hair removal, lipo, etc.
So the question: how much choice do these poor hosts get? For a consumer who doesn't know better, hearing a real person endorse a product might be great advertising. Do they get a say? Do the producers come in and say "you need to try this product"? Hmmm.
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